Smokehouse Pizza
When Little Caesars launched the first pizza with three smoked meats on it, we knew who to call. Big Moe Cason is a real life BBQ champ with a strong opinion on all things BBQ.
In addition to TV, we introduced him with GIFs and messages hidden in the IG Likes Feed, a place where no brand had been before.
Art Director: Erika Kohnen
Copywriter: Lauren Cooper